EVENT DESIGN
World Ford Pensacola Event Design
Designed the look and feel for World Ford Pensacola annual Red, White, and New Sales Event campaign including logo, online ads, postcard, and webslide. The goal of this
exercise was to create a consistent design with the new sales event design and messaging while staying true to the dealership’s brand.
EDITORIAL
Colorism: Skin Color, Image and Reality
For my Senior Degree Project at the University of the Arts, I explored the existence of how Colorism is a global issue. Skin color–based perceptions and related assumptions affect how we
interact with others and view ourselves. Specifically, shows the importance of what matters in life which is seeing past skin color, see the person standing in front of you and that everyone experiences
different realities within their own identity. “Pigment” magazine proves that your story is a combination of your self image, the color of your skin, and reality. The front cover of magazine is my sister and I photographed by me. Click here to view the whole magazine.
WEB DESIGN
Robyn Rihanna Fenty Narrative
Successfully produced a creative, purposeful, user-friendly, interactive narrative exploring the history and brands of Fenty. Click here to view the whole website.
Virgil Abloh Narrative
Successfully produced a creative, purposeful, user-friendly, interactive narrative exploring the history and brand Virgil Abloh. Click here to view the whole website.
BRAND IDENTITY
Cradles to Crayons
The objective with this brand redesign is to create a sensible
and cohesive visual identity for Cradles to Crayons but not to be a public use. Through
online research, the following objectives and criteria were
created to measure the new brand identity. I created a new brand identity for Cradles to Crayons non-profit organization which brand voice
is centered around the values and essentials to make life better for children in need.
Cradles to Crayons provides children from birth through age 12, living in homeless or low-income
situations, with the essential items they
need to thrive – at home, at school and at play. Their brand voice
aims to eliminate the effects of child poverty by supplying these
items free of charge–engaging and connecting communities. Click here to view the whole brand identity.
MOTION
Typography, Motion Graphics
A moving billboard on a social issue. Colorism has became an immense problem in America.
I noticed the word colorism while scrolling through social
media. So, I began to think why is the word colorism
appearing on social media and I was concerned on why colorism was being used in several conversations.
I created a moving billboard on this social issue.
Liftoff School of Design
A looping video highlighting the work of the University of the Arts alumni that I created for the Liftoff Exhibition.
