1980
Virgil Abloh “Identity”
Abloh was born on September 30, 1980 outside of Chicago. He and his sister are raised in nearby Rockford, by Ghanaian immigrant parents. Abloh attends the Boylan Catholic High School—official colors green and white—and graduates in 1998. His mother is a seamstress and teaches him the tricks of her trade. He is an industrial architect (the definition of which is someone who creates buildings that serve an industry). Taking an industrial zip tie and re-contextualising it in the fashion world also parallels Virgil’s career trajectory from architecture into fashion. Abloh never claimed to be a fashion designer, person. According to him, “I have this brand Off-White, only to tell stories.

I don’t have it to do traditional fashion, because I don’t know that.” He’s not claiming to be something he isn’t. Virgil Abloh is not a fashionista; rather, he understands the power of storytelling in any medium, whether it’s sneakers, ballgowns, or stylish yet affordable furniture. The story behind the product (or the “why” behind the “what”) is what engages people and helps to form lasting emotional bonds.

2002
The “Personal Design Language”
Abloh completes his undergraduate degree in civil engineering at the University of Wisconsin–Madison. (In 2015, he would return to design commemorative tees for the university.) Rumor has it that on the day of his graduation, he skips his final critique to take a meeting with Kanye West’s then-manager John Monopoly. West and Abloh begin officially working together soon after.

2006
The art of fashion: “Rise & Evolve”
Abloh completes his master’s degree in architecture from the Illinois Institute of Technology. During his time at IIT, a Rem Koolhaas building is completed, which Abloh says, “piqued my interest and opened my gateway into fashion.”

2009
The Individual “STATEMENT”
Abloh and West become interns at Fendi in Rome. Louis Vuitton CEO Michael Burke recently told The New York Times, “I was really impressed with how [Abloh and West] brought a whole new vibe to the studio and were disruptive in the best way. Virgil could create a metaphor and a new vocabulary to describe something as old-school as Fendi. I have been following his career ever since.

Abloh and West, along with a crew of famous friends, make the rounds at Paris Fashion Week, turning heads in the process. They’re photographed by Tommy Ton for Style.com outside of the Comme des Garçons show in what becomes a widely circulated pic. Abloh tells W magazine, “We were a generation that was interested in fashion and weren’t supposed to be there. We saw this as our chance to participate and make current culture. In a lot of ways, it felt like we were bringing more excitement than the industry was.”

2010
The Future of Fashion
In 2010, Abloh officially assumes the role of creative director at Donda, West’s creative agency. Abloh met an Japanese contemporary artist, Takashi Murakami while creating the “Graduation” album cover for American rapper, Kanye West.

2011
The Design of Art & Fashion: “Work in Progress”
Abloh art directs the album Watch the Throne by Jay-Z and West, an achievement that earns him a Grammy nomination. The album cover is designed by Riccardo Tisci, then the creative director of Givenchy, a role Abloh was rumored to be up for after Tisci’s departure in 2017.

2012
The People “Shaping The Global Fashion Industry”
Shaping Abloh launches his first brand, Pyrex Vision, in New York. He purchased deadstock Ralph Lauren flannel shirts for $40 each, and screen printed them with the word Pyrex and the number 23, an homage to his childhood hero, Michael Jordan. They sell for $550 each. In 2012, Abloh teamed up with his DONDA colleagues Matthew Williams (who since founded ALYX), Heron Preston (who runs his own label), Justin Saunders (aka @jjjjound) and Florencia Galarza (now an ambassador for adidas Football) to launch Been Trill. Originally a DJ crew, the collective soon started breaking the internet when they started making high-priced streetwear notable for its Tumblr-style graphics and $100 shoelaces. Showcasing Abloh’s love of collaboration, Been Trill dropped various capsules with KTZ, Stussy and Hood By Air.

Officially titled OFF-WHITE c/o Virgil Abloh, Abloh’s meta, deconstructionist, streetwear-meets-couture brand has taken the world by storm since it debuted. The brand was launched in 2012 (a busy year for Virgil, by anyone’s account), with the help of Italian fashion moguls the New Guards Group, the group that’s also behind also behind Palm Angels, Heron Preston and Marcelo Burlon. OFF-WHITE began showing on the Paris Fashion week circuit, expanding into brick-and-mortar stores in Hong Kong, Tokyo and New York, and has since attracted over 3 million followers on Instagram. The use of air quotes, zip ties, capital letters and barricade tape are the cornerstone of the brand’s visual identity. The influence of Virgil’s design language — rooted in the amalgamation of streetwear and high fashion — can be seen across the board today, as luxury houses have pivoted to streetwear aesthetics.

2013-2014
The Power of Storytelling: “Establishment”
Abloh shutters Pyrex and founds Off-White, a multi-platform creative endeavor based in Milan. Its main medium is fashion. At Off-White, he combines ideas of streetwear, luxury, art, music, and travel, defining the brand simply as, “the gray area between black and white as the color Off-White.” From the get-go, hovering quotation marks become Abloh’s signature In 2014, Abloh launches womenswear for Off-White and begins showing his men’s and women’s collections during Paris Fashion Week. Apart from his work at Louis Vuitton, Abloh serves as the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013.

2015-2016
The Ingredients of Creativity: Leave a“Mark”
Abloh launches womenswear for Off-White and begins showing his men’s and women’s collections during Paris Fashion Week. In 2015, OFF-WHITE was nominated as a finalist for the LVMH prize, an event that foreshadowed Virgil’s eventual appointment at Louis Vuitton by a good three years. The prize’s high-powered nomination board included J.W. Anderson, Nicolas Ghesquière, Marc Jacobs, Karl Lagerfeld, Humberto Leon and Carol Lim, Phoebe Philo, Raf Simons and Riccardo Tisci. Basically, an exhaustive list of some of the most important people in fashion, and not bad company for Abloh to be in a few years after his brand first launched.

In 2016, Virgil shows his first menswear show at Paris Fashion Week. Following a few seasons of low-key presentations, Virgil made his men’s runway debut in January 2016, for the FW16 season. The collection was semi-formal, semi-street with Abloh’s typical self-referential details — such as buttons with the word “BUTTONS” etched underneath. Quote marks and Helvetica have become one of Virgil’s trademark moves, and some internet artists have already been mocking up trunks with the word “LOUIS VUITTON” in anticipation of Abloh’s first LV collection. Virgil is recognized as one of “The People Shaping The Global Fashion Industry”

2017-2019
Refining “Luxury for Millennials”
Abloh re-creates 10 of Nike’s iconic silhouettes in a work-in-progress style, each adorned with a safety tag around the laces. The limited release leaves the sneaker market hungry for more, and Abloh hosts panels and workshops with Nike and additional releases throughout the year. Even with the announcement of a collaborative exhibition with Takashi Murakami opening at Gagosian; the release of his first song; the opening of his New York store; the British Fashion Award for Urban Luxe Brand; and collaborations with Warby Parker, Jacob the Jeweler, and Jimmy Choo, the biggest news for Abloh in 2017 is The Ten, his sneaker partnership with Nike.

Abloh is named the artistic director of Louis Vuitton’s menswear collections, stepping into the role vacated by his friend and mentor Kim Jones. Virgil drops OFF-WHITE collab with IKEA. IKEA has revealed some of the products set to feature in its long-awaited furniture collection by fashion designer Virgil Abloh, including slogan-covered rugs and a cabinet for storing and displaying sneakers. The range, which was revealed to be named Markerad, is aimed at students and young people moving into their first homes. Virgil Abloh and IKEA's Henrik Most unveiled a selection of prototypes in a live-stream broadcast Comprising a mix of furniture and home accessories, many of the designs in the collection appear similar to traditional IKEA pieces. But Abloh has added subtle adjustments that he likens to pop art – a movement that thrives on irony. "The essence of the project is not just us designing something cool for cool's sake," said Abloh. "I'm trying to invest an artistic quality in things that you already have." One of the products unveiled was Door Stop Interruption, a simple wooden chair with a bright red doorstop on one of its legs Among these "elevated" designs is Door Stop Interruption. The product is a simple wooden chair, but it comes with a bright red doorstop that slot onto one of its legs."When we were stuck in the beginning looking through what we wanted to do, I had this image of an airplane wheel and two doorstops to stop it," said the designer. "I just posed the question that the person who designed the wheel must think he is God's gift to earth," he added. "But the person who designed the doorstop is equally impactful because it can stop a plane in its tracks." Also in the collection is a glass cabinet with a wooden frame, to offer millennials a place to store and showcase sneakers. Virgil Abloh also directed music video for Lil Uzi Vert. The official music video for Lil Uzi Vert’s emo-rap banger, “XO TOUR Llif3” came out six months after the track’s initial release. Shot by Virgil Abloh in the 10th arrondisement of Paris, the video was controversial for its use of Arabic subtitles that bore no relevance to the lyrics from the song. It currently sits at 190 million views.

Also in the collection is a glass cabinet with a wooden frame, to offer millennials a place to store and showcase sneakers. Abloh said he came up with the idea for the credenza after forgetting about items that he owns. He hopes it will help to reduce unnecessary purchases. "This is a means of curating your junk drawer or curating the most coveted things," he said. "At least they're stored and they become an art object. I think that will have an impact on our consumption level."The cabinet has red handles that are shaped like nails, as a reference to the tools needed to assemble IKEA's flat-pack furniture. The collection will also include Abloh's take on the IKEA Frakta bag. A hotly anticipated item in the series is Abloh's take on the Frakta bag. Although not featured in the showcase, it could be spotted in the background. It has also appeared on social media, shown in beige instead of blue, emblazoned with the text "SCULPTURE".Quotation slogans, which are a signature of Abloh's previous work, also adorn two rug designs revealed. The word "BLUE", made from letters that are hand-shaved in blue textile, decorates a bold red design. The other is a decorative Persian rug covered with the text "KEEP OFF".

Virgil Abloh has a lot on his plate for 2019, including a career-spanning exhibition at Chicago’s Museum of Contemporary Art, a slew of eagerly-awaited runway shows and plenty of major collaborations. Having already offered a sneak peek at Off-White’s Fall/Winter 2019 womenswear offerings, the creative took to social media to showcase the invitations for his menswear presentation and air some thoughts on upcoming projects. “My narrative for 2019 is to finally reveal the rationale that exists underneath my creative outputs as one body of work,” Abloh begins. Presumably, this consistent design ethos will be unveiled via “a published book summarizing the last 20~ years of work,” launching in tandem with Abloh’s MCA Chicago exhibition. The designer also explained the inspiration behind the invitations for his upcoming Off-White™ FW19 menswear showcase. The mineral water brand has signed up the American designer to help transform its design process in the aim of making it more sustainable, WWD reports. As well as seeking solutions for a more environmentally responsible future, Virgil Abloh will also help design upcoming Evian products. The first joint project between Virgil Abloh and Evian is expected to launch during the first two months of 2019.